New January launches promise a hydrated, healthy complexion.
While I’m not so into New Year’s resolutions, I do like to think of January 1st as the ultimate reset button — especially when it comes to my beauty routine. It’s the day when I make the decision to start fresh, restock my empties, organize my shower set up, and give my brushes a (long overdue) clean. Thankfully, the beauty industry is aligned, dropping new products across every category this month.
I’ve discovered a handful of new skincare staples — including but not limited to Shani Darden’s incredibly hydrating new serum, Ilia’s milky, silky toner launch, and 111Skin’s innovative wrinkle-fighting overnight retinol patches. My makeup routine experienced a little zhuzh, with Anastasia Beverly Hills’ new velvet matte lippie becoming a fast favorite. That’s just the start of my 2024 switch ups.
I Hate Matte Lipstick — But This Hydrating Formula Turned Me Into a Convert
January is always an exciting time for beauty enthusiasts, as it brings a wave of new products that promise to transform our routines and give us that healthy glow we’ve been yearning for. Among the plethora of launches, one product stood out and changed my perspective on matte lipstick.
Anastasia Beverly Hills, known for their exceptional quality and trend-setting products, recently launched their new velvet matte lipstick formula. As someone who has always avoided matte lipsticks due to their drying nature, I must admit, I was skeptical at first. However, this hydrating formula has completely converted me.
The key to this formula’s success lies in its unique combination of ingredients. It is infused with nourishing oils and emollients, providing intense moisture and preventing any dryness or discomfort typically associated with matte lipsticks. The lipstick glides on smoothly, imparting a velvety finish that lasts for hours without fading or feathering.
Beauty Director Deena Campbell also had a chance to try out the product and shared her thoughts, saying, I’ve always been hesitant to try matte lipsticks because of their reputation for drying out the lips. But this new formula from Anastasia Beverly Hills has completely changed my mind. It feels so luxurious and hydrating, and the color payoff is incredible. I’m officially a matte lipstick convert.
Anastasia Beverly Hills’ commitment to innovation and quality shines through in this product. They have taken a traditionally drying and uncomfortable formula and transformed it into a hydrating and comfortable experience, allowing those who have steered clear of matte lipsticks to finally give them a chance.
This latest launch from Anastasia Beverly Hills is a testament to the evolving nature of the beauty industry. Brands are continuously pushing boundaries and redefining existing products to meet the growing demands and needs of consumers. The focus is no longer solely on aesthetics but also on providing effective and nourishing solutions.
As we enter a new year, it’s the perfect time to revamp our beauty routines and venture into uncharted territory. With products like Anastasia Beverly Hills’ velvet matte lipstick, even those who despise matte formulas can find one that suits their preferences and delivers the hydration they crave.
So, if you’ve been hesitant to try matte lipsticks like me, I encourage you to give this hydrating formula a chance. It might just turn you into a convert like it did for me.
