Jacky and Sarah Moroney, the new owners of Dempster Sporting in Esperance, Western Australia, have recently rebranded the well-known sports and outdoors store. The new name chosen for the store is Down to Earth, reflecting the owners’ commitment to providing customers with products and services that cater to their love for the outdoors in Esperance.
The new logo of Down to Earth prominently features Frenchman Peak, a local landmark that holds special significance for the Moroney couple. This rebranding effort aims to align the store’s identity with the beautiful natural surroundings of Esperance and celebrate the region’s outdoor lifestyle.
Despite the change in name and appearance, the focus of the store remains the same. The Moroneys are dedicated to helping customers enjoy the Esperance outdoors by offering a wide range of sports and outdoor equipment, clothing, and accessories. Whether it’s camping, hiking, fishing, or any other outdoor activity, Down to Earth seeks to fulfill the diverse needs of outdoor enthusiasts in the region.
The Moroneys’ rebranding initiative comes six months after they acquired Dempster Sporting, and they are excited to bring their vision of a customer-focused outdoors store to life. By creating a welcoming and aesthetically appealing environment, they aim to provide an enjoyable shopping experience for both locals and tourists in Esperance.
While the new name and logo represent a fresh start for the store, its essence remains rooted in the passion for the outdoors. Jacky and Sarah Moroney are enthusiastic about continuing the legacy of Dempster Sporting by promoting a down-to-earth approach that emphasizes the importance of connecting with nature and exploring the natural wonders of Esperance.
As the owners of Down to Earth, Jacky and Sarah Moroney are committed to catering to the needs and aspirations of their customers. They hope that the rebranding efforts will not only support the local community but also attract new visitors who share a love for outdoor activities. By providing quality products and exceptional service, Down to Earth aims to be the go-to destination for all things related to enjoying the great outdoors in Esperance.
The newly revamped store is ready to welcome customers and assist them in finding everything they need for their outdoor adventures. Jacky and Sarah Moroney invite everyone to experience the spirit of Esperance and the wonders of its natural environment through Down to Earth.
This rebranding initiative showcases the Moroneys’ commitment to embracing the local community’s love for the outdoors while rejuvenating the shopping experience. As Down to Earth sets out on this new journey, it is poised to become a beloved destination for outdoor enthusiasts in Esperance and beyond.
