Mytheresa, a leading e-commerce platform based in Germany, has partnered with DHL’s GoGreen Plus service to enhance the sustainability of its international deliveries. The five-year agreement aims to reduce CO2e emissions associated with shipments by utilizing sustainable aviation fuel instead of conventional jet fuel. Mytheresa plans to invest several million euros in GoGreen Plus and expects a reduction of over 27,000 tons of CO2e emissions during the partnership. By choosing sustainable aviation fuel, Mytheresa becomes the first and largest e-commerce platform in Germany to commit to this eco-friendly initiative.
Sebastian Dietzmann, the chief operating officer of Mytheresa, expressed excitement about the long-term agreement with DHL Express and the significant reduction in greenhouse gas emissions per order shipped. John Pearson, the CEO of DHL Express, commended Mytheresa for their commitment to sustainability and becoming DHL’s first e-commerce partner in Germany to invest in sustainable aviation fuel. Mustafa Tonguç, the managing director of DHL Express Germany, emphasized the milestone this partnership represents in their longstanding relationship.
Sustainable aviation fuel is produced from alternative raw materials with a sustainable energy profile such as used cooking oil, corn, waste, and hydrogen. This stands in stark contrast to conventional aviation fuels derived from crude oil, which contribute significantly to carbon emissions. DHL Group is actively working towards achieving net-zero emissions by 2050, with approximately 90% of its carbon footprint stemming from its air network. In line with its commitment to greener logistics operations, DHL acknowledges the importance of sustainable air transportation solutions.
The collaboration between Mytheresa and DHL goes beyond this latest partnership. Mytheresa recently opened a state-of-the-art distribution center near the DHL international air freight hub at Halle/Leipzig Airport in Germany. This strategic location ensures faster processing of incoming merchandise, as well as faster returns facilitated by DHL directly delivering to Mytheresa’s distribution center. This efficient approach has resulted in 20% of orders being shipped a day in advance and expedited return processing.
This announcement reinforces Mytheresa’s dedication to sustainability and aligns with the growing global demand for eco-friendly initiatives. By reducing CO2e emissions through the use of sustainable aviation fuel, Mytheresa sets a positive example for the fashion industry. The partnership with DHL’s GoGreen Plus service showcases their shared commitment to mitigating the environmental impact of international deliveries and creating a more sustainable future.
In conclusion, Mytheresa’s collaboration with DHL’s GoGreen Plus service represents a significant step towards a greener future. By investing in sustainable aviation fuel, they aim to reduce CO2e emissions associated with international shipments. This partnership not only strengthens the existing relationship between Mytheresa and DHL but also demonstrates their joint commitment to sustainability and a more environmentally conscious approach to logistics operations. As the first and largest e-commerce platform in Germany to embrace sustainable aviation fuel, Mytheresa sets a precedent for the fashion industry and emphasizes the importance of eco-friendly initiatives.
