Myntra Beauty, a leading beauty destination in India, is all set to celebrate World Lipstick with great enthusiasm and excitement. The platform is hosting a standalone event on the 28th and 29th of July, featuring over 150 renowned beauty brands. The event aims to showcase unprecedented offers on lipsticks, one of the most popular segments in Myntra’s Beauty and Personal Care collection.
Beauty enthusiasts and aficionados can expect a wide range of high-performing, long-lasting, and colorful lipsticks, including bullet, liquid, shiny gloss, and pure-matte finish options. The event will offer lipsticks across various price points, ensuring there is something for everyone. Some of the participating brands include NYX Professional Makeup, Lakme, Maybelline, M.A.C, Faces Canada, Benefit Cosmetics, Anastasia Beverly Hills, MyGlamm, Elizabeth Arden, Makeup Revolution London, Renee, Swiss Beauty, SUGAR, Bobbi Brown, and Smashbox, among others.
Shoppers can look forward to compelling offers such as Buy One Get One, full-size lip products as giveaways on certain purchases, and exclusive product launches unique to Myntra. The event will also showcase trending lip products of the year, including water-based lip tints, primer+lipstick combos, 5-in-1 lipsticks, superstay inks, and more, all at attractive price points.
To enhance the shopping experience, Myntra’s tech innovations like the Virtual Try-On and the Lipstick Finder will be available. The Virtual Try-On feature, currently live with eight popular brands and over 1500 products, allows customers to try different shades virtually. This feature aims to provide a seamless and informed shopping journey, helping customers discover the best-suited lipsticks for their preferences. Additionally, Myntra Beauty has collaborated with top makeup brands to launch their latest ranges for the season, including Lakme Primer+Shine lipstick with 15 shades and Colorbar Take Me as I Am refillable Lipstick with 20 shades.
Lipsticks have consistently been one of the most in-demand makeup products on Myntra Beauty, with seven lipsticks being purchased every minute. The platform’s bestselling lipsticks to date are the ‘Lakme 9 to 5 Primer + Matte Lipstick – Blushing Nude MP7’ and the ‘Maybelline New York Super Stay Matte Ink Liquid Lipstick 5 ml – Artist 120’. As for lip care products, the ‘LANEIGE Lip Sleeping Mask EX with Hyaluronic Acid & Vitamin C 8 g – Berry’ takes the lead. The Mumbai and Delhi NCR regions have shown the highest number of lipstick orders on the platform, with metropolitan areas contributing to around 35% of the lipstick category.
With the Autumn/Winter season approaching, Myntra Beauty anticipates a demand for bold lip colors, along with the timeless nude shades, making their way into the vanity kits of shoppers.
Myntra Beauty’s World Lipstick event promises to be a must-visit for beauty enthusiasts, offering an extensive range of lipsticks from renowned brands at irresistible prices. It is a celebration of the vibrant world of lipsticks, where customers can explore the latest trends, benefit from attractive offers, and find their perfect shades. So mark your calendars for the 28th and 29th of July and get ready to indulge in the ultimate lipstick extravaganza on Myntra Beauty!
