Moroccan Startup YolaFresh Slashes Food Waste to 10%, Secures $7M Funding, Morocco

YolaFresh, a Moroccan startup, is revolutionizing Africa’s agricultural supply chain by significantly reducing food waste through innovative solutions. Co-founded by Youssef Mamou and Larbi Alaoui Belghiti, the company leverages technology to bridge the gap between smallholder farmers and retailers, slashing food waste to a mere 10%. With a focus on optimizing the supply chain, YolaFresh utilizes data analytics, machine learning, and artificial intelligence to streamline operations. This approach not only minimizes spoilage but also provides valuable insights to farmers and retailers, enhancing overall productivity. By eliminating middlemen and offering a seamless farm-to-retail service, the startup aims to improve profitability for both ends of the supply chain. With a recent injection of $7 million in pre-series A funding from prominent venture capitals, YolaFresh is poised for rapid growth and expansion into new markets, with the goal of achieving an annual top-line revenue of $40 million to $50 million by 2026.