A viral video of a model taking a dramatic fall while promoting Marc Jacobs’ XL Sack Bag has sparked divided opinions among viewers. The model, Tereza Kubova, was dressed in the brand’s metallic denim jeans and matching jacket, along with the infamous Kiki boots, and fell down a flight of outdoor stairs. The fall appeared to be planned, as Kubova landed unscathed and confidently regained her footing in her nearly 7-inch heels.
The captivating clip, filmed by Yulya Shadrinsky and shared on Marc Jacobs’ social media accounts, has drawn both mockery and criticism. Some viewers expressed concern over the message it sends, with one person commenting, So we are making it cool to throw women down the stairs to sell a purse? Horrible. Others simply found the stunt to be foolish or questioned whether Kubova was adequately compensated for her participation.
Despite the mixed reactions, Kubova seemed unfazed by the incident. On her own social media, she posted the video with a caption thanking the brand for the opportunity to be a part of the campaign. However, Marc Jacobs and Shadrinsky have not yet commented on the matter.
The Kiki boots, which debuted on Marc Jacobs’ runway in 2016 and retail for $550 depending on the style, have gained a cult following. They have been worn by celebrities like Kim Kardashian and Dua Lipa, and made an appearance at this year’s Met Gala when Kendall Jenner donned a pair along with a matching body suit. The boots come in various colors and styles, from ankle grazers to knee-highs, and have become a popular fashion statement.
While some viewers may find the video entertaining or bold, others question the message it sends and raise concerns about the treatment of women in advertising. As with any controversial campaign, this video has ignited a debate about the boundaries of fashion marketing and the impact it has on society.
In conclusion, the fall of a model while promoting Marc Jacobs’ XL Sack Bag has sparked a divided reaction among viewers. While some see it as a daring and entertaining performance, others criticize it for potentially glorifying dangerous scenarios. The Kiki boots featured in the campaign have also gained attention and popularity, becoming a coveted item among fashion enthusiasts. The incident has prompted a conversation about the role of women in advertising and the responsibility of brands in promoting their products.
