At CES 2024, Mercedes-Benz is pushing forward with an exciting range of digital advancements set to transform the customer experience – both in-car and beyond. Central to this is a new MBUX Virtual Assistant that uses generative AI and advanced 3D graphics making interactions between the customer and vehicle more natural, intuitive and personalized. Running on the new Mercedes-Benz Operating System (MB.OS) developed in-house, the MBUX Virtual Assistant will pave the way for an extraordinary digital experience. This year’s CES is also the backdrop for the North American premiere of the Concept CLA Class, which is based on the forthcoming Mercedes-Benz Modular Architecture (MMA). Further highlights include a new in-car music experience called MBUX SOUND DRIVE, which was developed by Mercedes-AMG in collaboration with American entrepreneur will.i.am. Meanwhile, Mercedes-Benz is elevating in-car audio storytelling through a new collaboration with Audible and Amazon Music. A camouflaged prototype of the new all-electric G-Class is also making its North American debut at booth #4941 in the Las Vegas Convention Center.
With our MB.OS, world-class collaborations and the latest developments in generative AI, we are transforming the relationship our customers have with their Mercedes-Benz. Our digital advances on show at CES 2024 are proof points on our journey towards the hyper-personalized Mercedes-Benz user experience.
