Mercedes-Benz has partnered with Microsoft to bring advanced voice control capabilities to its vehicles by integrating ChatGPT. The luxury and commercial vehicle brand has introduced the new Hey Mercedes voice assistant, technically known as the MBUX Voice Assistant. This innovative feature, made possible through Microsoft’s Azure OpenAI Service, is now available in over 900,000 Mercedes-Benz vehicles.
Mercedes-Benz is the first automaker to integrate ChatGPT into its vehicles, setting a new standard for built-in voice control technology. Users can simply opt in and try out the feature with a quick activation command. According to Markus Schäfer, Mercedes’ Chief Technology Officer, the new voice assistant allows users to engage in natural voice commands and hold conversations. The goal is to provide a seamless and convenient experience for drivers, enabling them to keep their hands on the wheel and eyes on the road.
During the three-month test period, Mercedes aims to gather valuable data and explore the possibilities of AI integration further. However, the company approaches this development cautiously and prioritizes safety. The added capabilities of ChatGPT enhance existing Hey Mercedes functions such as navigation queries and weather requests. Mercedes-Benz ensures that the benefits of AI solutions are accessible and safe for its customers, with a responsible attitude towards generative AI solutions.
All data collected by Hey Mercedes will be stored in the Mercedes-Benz Intelligent Cloud. To protect user privacy, the data will be anonymized before analysis. Schäfer emphasizes that driver safety and data protection are always top priorities for the company.
The integration of ChatGPT with Microsoft and the controlled cloud environment marks a significant milestone for Mercedes-Benz. The brand envisions making cars the center of customers’ digital lives through the Hey Mercedes voice assistant. The aim is to facilitate natural dialogues and follow-up questions, redefining the relationship between drivers and their Mercedes vehicles.
Mercedes-Benz’s collaboration with Microsoft highlights its commitment to delivering innovative AI solutions that enhance the driving experience while prioritizing safety. The integration of ChatGPT represents a significant step forward in voice control technology for luxury vehicles. With the Hey Mercedes voice assistant, drivers can now enjoy more intuitive and personalized interactions with their vehicles.
As Mercedes continues to refine and improve its AI capabilities, the company ensures a responsible approach to ensure safety and meet customer expectations. The integration of ChatGPT into Mercedes-Benz vehicles signifies a significant advancement in voice control technology, making driving more enjoyable and convenient for Mercedes owners.
