During President Trump’s ascendancy, internet culture reporting was preoccupied with one thing: meme magic.
Forces like /r/thedonald and Pepe the Frog became infused with occult power, so powerful it could change the course of history.
Even scandals like Russiagate or the then-ubiquitous accusations that this or that politician or public figure was secretly a Nazi were underpinned by this belief in the ineluctable power of memes.
Your Boomer mother need only to see repeated posts by Russian trolls across her favorite social media platforms to have her entire worldview changed. That’s the magic.
Of course, I’d be remiss not to argue that perhaps meme magic or even more evocatively, memetic warfare is just propaganda by another name, updated for the digital age.
The magic that feels intrinsic to memes is the magic that’s in all mass media.
Why do memes matter? Because they’ve always mattered, and as Chris Gabriel, the man behind the iconic YouTube channel MemeAnalysis knows too well, that’s frighteningly easy to forget.
Memes matter. That’s the philosophy behind MemeAnalysis, the YouTube channel that seeks insight into the collective psyche by performing symbolic analyses of memes and the internet in general. Influenced by Carl Jung, Aleister Crowley, and William S. Burroughs, MemeAnalysis delves into the symbolic meaning and impact of viral images and tech-focused content.
MemeAnalysis: Unveiling the Occult Power of Memes in Internet Culture
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