New matchmaking app ‘Rainbowluv’ launched for India’s LGBTQIA+ community
New Delhi, September 6 – In a move to diversify and attract a wider user base, Matrimony.com Ltd, one of India’s leading matchmaking sites, has launched a new app called Rainbowluv. The app specifically caters to members of the LGBTQIA+ community, offering a safe and inclusive platform for them to find meaningful connections and relationships.
With the launch of Rainbowluv, Matrimony.com aims to tap into the LGBTQIA+ market, which has been traditionally underserved in India’s matrimonial space. The app boasts a range of features designed to meet the unique needs of the LGBTQIA+ community, including 45+ gender identities, 122+ orientation tags, and 48+ pronouns.
This latest venture by Matrimony.com puts the company in direct competition with other popular LGBTQIA+ dating and matchmaking apps like Grindr and As You Are. By expanding their horizons and embracing a broader user base, Matrimony.com aims to strengthen its position in the Indian matrimonial market.
The launch of Rainbowluv comes three years after the Indian Supreme Court repealed a colonial-era ban on gay sex, a landmark decision that marked a significant step forward for LGBTQIA+ rights in the country. While same-sex marriage still lacks legal recognition in India, the lifting of the ban has paved the way for greater acceptance and inclusivity.
Notably, the month of June is celebrated worldwide as Pride Month, where individuals of diverse sexual orientations come together to express pride in their identities. The announcement of Rainbowluv’s launch coincides with this celebration, highlighting Matrimony.com’s commitment to supporting and empowering the LGBTQIA+ community.
Speaking about the app, a representative from Matrimony.com said, Rainbowluv is a platform made by and for the LGBTQIA+ community. We want to provide a safe and welcoming space for individuals to connect, build relationships, and find love. Our app aims to break down barriers and foster understanding, ultimately promoting inclusivity in society.
Rainbowluv not only provides a platform for individuals to find potential partners, but it also serves as a community hub where LGBTQIA+ members can engage with like-minded individuals, share experiences, and access resources. The app’s user-friendly interface and comprehensive features make it a valuable tool for those seeking genuine connections in the often challenging landscape of online dating.
With the launch of Rainbowluv, Matrimony.com is demonstrating its commitment to embracing diversity and promoting inclusivity. By recognizing the unique needs of the LGBTQIA+ community and providing a dedicated platform, the company is setting a positive example for other players in the matchmaking industry.
As the app gains traction and more users come on board, Rainbowluv has the potential to become a transformative force in the lives of India’s LGBTQIA+ community. By facilitating connections, fostering understanding, and championing love in all its forms, Rainbowluv has the power to reshape societal perceptions and create a more accepting and inclusive future.
Matrimony.com’s foray into the LGBTQIA+ matchmaking realm not only marks a significant milestone for the company but also signals a broader societal shift towards inclusivity, acceptance, and equal rights. With Rainbowluv, the LGBTQIA+ community finally has a dedicated platform to find love, forge connections, and build a more compassionate society.
