Mars Faces Outrage and Boycott Over Skittles Pride Package
Candy company Mars has found itself embroiled in controversy as it released a new pride package for its popular candy, Skittles. The package, designed to show support for the LGBTQ+ community, has sparked anger among some consumers, leading to calls for a boycott.
The pride-themed Skittles packages feature a mostly black and white design, deviating from the candy’s iconic red packaging. However, the colorful cartoon characters and scenes, along with uplifting messages like pride, Be generous with your love, and Black trans lives matter, are prominently displayed.
This is the fourth year that Skittles has collaborated with the Gay and Lesbian Alliance Against Defamation (GLAAD) to introduce a limited edition pride design. However, this year’s release seems to have sparked a greater backlash than previous ones.
Many disgruntled consumers took to social media, particularly Twitter, to express their outrage. One user, Chad Prather, raised concerns about a drag queen being featured on the Skittles packaging, questioning whether it was an attempt to influence children into becoming LGBTQ+ or Black Lives Matter activists. Another user, Isable Jones, echoed this sentiment and suggested boycotting Skittles just as some had boycotted Bud Light due to its ad campaign featuring transgender influencer Dylan Mulvaney.
On the other hand, some users defended the pride package, highlighting the importance of supporting diverse communities. A user named Ander Wilson argued that boycotting products that align with values we don’t support is necessary.
The controversy surrounding Mars does not end with the Skittles pride packages. The company is also facing a proposed class action lawsuit in the U.S. District Court for the Northern District of California over alleged heightened levels of titanium dioxide in Skittles. This additive was previously used by Mars to color the hard candy. Additionally, lawmakers in California are considering a ban on the sale of Skittles and other candies that contain additives linked to cancer and organ damage, such as the Red 3 dye.
Mars, a leading confectionery manufacturer, will need to address the concerns raised by consumers if it wants to mitigate the negative impact of the boycott. As debates over the company’s practices and values continue to unfold, their ability to navigate this controversy will be crucial for their reputation moving forward.
In conclusion, Mars finds itself in the midst of controversy as its pride-themed Skittles packaging incites backlash and calls for a boycott. While some consumers applaud the company’s support for the LGBTQ+ community, others view it as an attempt to influence children and promote values they oppose. Mars must now carefully manage this situation while also dealing with ongoing legal challenges concerning the ingredients used in their products. The outcome of this controversy will play a significant role in shaping the future of the company and its reputation.
