Maestro Dobel Tequila, a renowned tequila brand, has become the official tequila partner of the US Open, solidifying its support for professional tennis. This partnership further strengthens Maestro Dobel’s position in the world of tennis, as it also serves as the official tequila across prominent tournaments like the Miami Open, BNP Paribas Open, and Western & Southern Open.
To celebrate its debut at the US Open, Maestro Dobel has partnered with players Aryna Sabalenka and Dana Mathewson, the highest-ranked American wheelchair tennis player. This collaboration aims to promote the brand’s presence during the tournament and its commitment to supporting tennis.
The US Open, known for its rich history and unwavering commitment to excellence, is excited to introduce Maestro Dobel Tequila to its fans. The United States Tennis Association (USTA) Managing Director of Corporate Partnerships, Deanne Pownall, expressed her enthusiasm for this partnership, emphasizing the shared attributes of passion and dedication to the sport.
As part of this partnership, Maestro Dobel Tequila’s branding will be prominently displayed on-court, allowing fans both in attendance and around the world to see it. Those attending the US Open will also have the opportunity to savor Maestro Dobel’s portfolio of smooth tequilas, which will be available at concession stands, restaurants, and private hospitality areas.
Juan Domingo Beckmann, the Founder of Maestro Dobel Tequila, shared his pride in partnering with the US Open—highlighting the craftsmanship and precision involved in creating their acclaimed tequilas. He described Maestro Dobel as the number one ultra-premium tequila in Mexico and one of the fastest-growing worldwide. With this collaboration, he aims to introduce the range of extraordinary tequilas to tennis fans in the US, contributing to the international growth of the tequila category.
At the US Open, visitors can enjoy Maestro Dobel Tequila at a branded, full-service bar as well as at mobile carts spread across the tournament grounds. These locations will offer a selection of smooth and refreshing tequila cocktails, including the popular Maestro Dobel Ace Paloma, served in a co-branded souvenir cup.
In addition to its presence at the tournament, Maestro Dobel Tequila will participate in the Flavors of the Open ticketed food and beverage event. Furthermore, the brand is proud to support the annual USTA Foundation Gala.
The United States Tennis Association (USTA) is the governing body for tennis in the country and is dedicated to promoting and developing the sport at all levels. As a not-for-profit organization, it invests all its proceeds in growing the game. The USTA owns and operates the prestigious US Open, one of the world’s most highly attended sporting events. It also oversees the US Open Series, which connects summer WTA and ATP World Tour tournaments with the US Open. With its philanthropic entity, the USTA Foundation, the association provides grants, scholarships, and supports tennis and education programs nationwide, focusing on under-resourced youth through the National Junior Tennis & Learning (NJTL) network.
Maestro Dobel Tequila, born in Mexico in 2003 and introduced to the American market in 2009, is the result of 11 generations of tequila mastery. Founded by Juan Domingo Beckmann, an 11th generation tequila maker, Maestro Dobel represents a modern expression of tequila, combining a heritage of over 250 years with refined craftsmanship. The brand is widely recognized for its innovative tequilas, including the first Cristalino tequila—Dobel Diamante, the first Smoked Tequila—Humito, and the first Pechuga Tequila—Pavito. Maestro Dobel takes pride in producing some of the finest and smoothest tequilas available.
For tennis enthusiasts and tequila lovers alike, the partnership between Maestro Dobel Tequila and the US Open will undoubtedly enhance the tournament experience. Fans can savor the brand’s exceptional tequilas while enjoying some of the world’s best tennis at one of the most iconic sporting events in the world.
