Loungewear brand JulyWear is on a mission to become the dominant player in the industry, according to founder Neha Bajaj. Bajaj, who transformed the brand from a nightwear to a luxurious loungewear and leisurewear range in 2018, aims to create comfortable and stylish everyday clothing for women. JulyWear already boasts an impressive portfolio including kaftans, pyjama sets, linen wear and nighties, and has plans to expand its product line to include resort wear and a broader selection of loungewear. The company’s products are available in over 150 retail stores and exported to more than 15 countries. JulyWear intends to explore franchise and marketplace opportunities and expand its direct-to-consumer business through strategic partnerships and collaborations.
Loungewear brand JulyWear aims to dominate the industry.
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