The future look of one of Liverpool’s most famous landmarks, St John’s Beacon, is uncertain as radio station Radio City announces a change of name. As part of a rebrand of Bauer Media’s stations, Radio City will become Hits Radio Liverpool. While the beacon was given listed status in 2020, including a reference to the Radio City branding, Bauer Media said it was reviewing all options for the future. Listeners expressed their disappointment at the change, with many stating that they would no longer listen to the station. The rebranding is part of a larger transformation of 15 Bauer Media stations across the UK. Bauer Media Audio UK CEO Simon Myciunka sees it as a brand new chapter for the stations, aiming to create a nationally-recognised brand. While the change may affect the future of a renowned landmark, Bauer Media is committed to finding a solution that respects the history of St John’s Beacon and reflects its new era as home to Hits Radio and Greatest Hits Radio.
Liverpool’s Radio City Rebranded as Hits Radio Liverpool, Sparking Controversy, UK
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