IPL season is upon us and this year it is more intense than ever. Fans have been going out of their way to root for their favourite team, and when one small fan went viral for her adorable gesture, Swiggy Instamart decided to appreciate it.
The fan in question is a young girl who collected all yellow items at home before every Chennai match thinking this might help her beloved CSK win. After these heartwarming videos and images went viral on the internet, Swiggy Instamart found out and took notice, sending her a huge hamper filled with food items with yellow packaging. In an official statement by the company they said, “Sent this cutie some more yellow-coloured items available on our app.”
This gesture by the company reflects perfectly its values – always looking for ways to put a smile on people’s faces and brighten up their day. Swiggy Instamart is part of Swiggy, an on-demand food delivery app. It has revolutionised the way people order food online. Instamart takes convenience one step ahead and allows people to get essential items like groceries and personal supplies delivered to their doorstep in minutes.
On the other hand, Bhawana, the Twitter user who shared the photo of the little CSK fan, captured the spirit of fandom in her post. Many echoed her sentiment with positive comments and cheers of encouragement. The girl in the photo was truly a beautiful representation of what it means to be a passionate cricket fan.
This incident just goes to show how impactful a single tweet or post can be. It goes beyond virtual walls and reaches out to touch lives. Kudos to Swiggy Instamart for such an amazing gesture and kudos to the young fan for embodying true fandom in style.
