Snitch, a fast-growing direct-to-consumer men’s apparel brand in India, has reported a remarkable 250% increase in revenue from INR 44 crore to INR 120 crore in FY 22-23. The company aims to double it to INR 240 crore in FY 23-24. Snitch attributes its exponential growth to its world-class trends, unique designs, sustainable styles, and rapid expansion to different categories, including men’s jewellery and fragrances. The company boasts over one million orders and a 1.5 million download rate for its customer-friendly mobile app. Snitch is also in the process of expanding its operations to the offline retail market with the launch of its first exclusive brand outlet (EBO) in Bengaluru by July 2023. Furthermore, it has doubled its employee base in the last financial year and is looking to expand further from the current 100 employees to 180 by FY 2023-24. The company’s founder and CEO, Siddharth R Dungarwal, expressed confidence in the brand’s growth potential in the coming years.
Snitch has already established a strong presence in the industry, thanks to its appearance on Shark Tank India, where it secured a ₹1.5 crore investment for 1.5% equity from all five judges. The sharks included industry leaders such as Anupam Mittal, Founder-CEO of Shaadi.com – People Group; Aman Gupta, Co-Founder-CMO of boAt; Namita Thapar, Executive Director of Emcure Pharmaceuticals; Vineeta Singh, Co-Founder-CEO of SUGAR Cosmetics; Peyush Bansal, Founder-CEO of Lenskart and Amit Jain, Co-Founder-CEO of CarDekho Group and InsuranceDekho.
Snitch’s achievement in the Indian market shows how a company can soar high if they offer innovative and quality products coupled with sustainable and customer-friendly initiatives.