NASCAR driver Kyle Busch believes there is huge potential for international races, expanding the sport’s reach beyond North America. Busch shared his thoughts during a media session at Atlanta Motor Speedway, highlighting the success of NASCAR’s recent street race in Chicago, which saw record-breaking ratings. He mentioned the possibility of races in Europe, South America, the Middle East, or other markets, expressing his excitement about the opportunities that lie ahead.
According to NASCAR Chief Operating Officer Steve O’Donnell, the organization has received interest from various parties around the world regarding hosting a Cup Series race. O’Donnell expressed confidence in NASCAR’s ability to take the sport anywhere, whether it’s on the streets or in unique venues. However, he emphasized the importance of doing what’s right for the fans and did not provide a specific timeline for international races.
Ben Kennedy, NASCAR’s SVP of Racing Development and Strategy, has been actively visiting potential race locations, both within the United States and internationally. Some of the cities on Kennedy’s list include Denver, Seattle, New York City, Mexico, Canada, and the Middle East. While some of these locations could be featured on future schedules, others might not be realized until 2025 or even 2026. NASCAR is also considering potential moves for the 2027 season.
The goal of NASCAR is to introduce its top series to new audiences and markets. With a wide range of options available, including a potential return to Japan, NASCAR aims to strategically expand the sport’s global presence. However, the organization is committed to maintaining a balanced view and journalistic integrity by considering different perspectives and opinions.
As NASCAR explores international opportunities, it will continue focusing on delivering high-quality racing experiences and upholding its reputation as one of the world’s most popular motorsport series. While specific details and locations for future international races are yet to be determined, the organization’s dedication to enhancing the fan experience remains unwavering.
It’s an exciting time for NASCAR enthusiasts worldwide, as the prospect of international races brings new possibilities and thrills to the sport. Fans will eagerly await further announcements and developments as NASCAR charts its course into uncharted territories.
