Khia Croy Appointed General Manager at DDB Melbourne, Bringing Wealth of Experience and Creativity, Australia

Khia Croy has been appointed DDB Melbourne’s general manager. Croy comes from independent advertising agency Sunday Gravy where she was GM and client director. She has also worked in senior business roles at Clemenger BBDO, The Taboo Group, and Leo Burnett, servicing a range of verticals and clients including Pedigree, Whiskas, Carlton United Breweries, Libra, Sorbent, La Trobe University, and Honda Australia. DDB Melbourne group MD Mike Napolitano said Croy’s appointment was set to supercharge the agency’s already-deep talent pool and culture of creating emotionally resonant work. Khia brings a wealth of experience to DDB Melbourne and is a hugely respected professional in the industry. With her strong background in both brand development and creativity, we’ll see the continued opportunity for our clients and their brands to get an unfair share of attention, he said. Our focus on team capability and world-class creativity is the perfect mix for a high performer like Khia. Her passion for creativity and the commercial power it can wield in communications, along with a track record of establishing a workplace culture that allows creativity to flourish, feels like a homecoming. We’re very excited to have Khia join the DDB team. Croy said she has always had a passion for building distinctive brands. I am honored to be part of such a world-class team, many of whom I’ve already had the privilege of working with in previous lives. I count myself very lucky to be amongst them again and look forward to putting our collective experience to good use to make the most effective work in the market, she said.