Hugo Boss has announced an expansion of its partnership with the National Football League (NFL) by launching a new collection of team apparel and accessories. The Boss brand will showcase the colors and graphic logos of both the American Football Conference (AFC) and National Football Conference (NFC) teams.
The new collection features an expanded list of 22 teams, including popular franchises such as the Los Angeles Rams, Miami Dolphins, Las Vegas Raiders, and New York Giants. The range includes a variety of branded apparel items like sweatshirts, T-shirts, vests, jackets, shorts, and joggers. Additionally, the collection introduces new accessories, such as a belt bag made in coated nylon with a logo-clad inner lining and a football-shaped zip pull. Team-branded swim trunks and single-jersey boxer briefs are also part of the collection.
The collection aims to promote game-day fashion while allowing fans to proudly display their loyalty in premium pieces. According to Boss, this collection combines performance-wear with their athleisure line, resulting in an elevated and stylish hybrid range.
To showcase this collaboration, Boss enlisted Trey Laird and his agency, Team Laird, to create a campaign featuring a diverse group of seasoned NFL players. The campaign includes short films and still photographs that capture the excitement and anticipation surrounding the start of an NFL football game using stadium lighting to create striking backlit portraits.
This partnership builds on the successful collaboration between Boss and the NFL earlier this year, which coincided with the NFL draft. The collection pays tribute to the players and their commitment to training while promoting a strong message of what it means to engage and play like a Boss.
The Boss x NFL collection is now available for purchase on the NFL and Hugo Boss websites, as well as in Hugo Boss retail stores and select national and international retailers. Fans can embrace their love for NFL teams with the fashionable and premium Boss collection.
Overall, the expanded partnership between Hugo Boss and the NFL allows fans to express their support for their favorite teams through a range of high-quality apparel and accessories. The collection combines style with performance, making it suitable for both game days and everyday wear. With the collaboration’s campaign capturing the essence of NFL football, fans can truly engage with this unique fashion statement.
