Honda’s interactive AR murals showcase EVs for holiday shoppers
The displays are activated by mobile phones via a QR code. They are part of Honda’s recently launched Keep Dreaming campaign, which commits the company to net-zero carbon emissions by 2050.
Nearly 70% of consumers take some sort of action after seeing a digital street-level ad, according to research cited by Honda, which explains why the company is using the out-of-home medium to capture shoppers’ imaginations during the busiest shopping time of the year. The OOH marketing industry grew nearly 23% from 2021 to 2022, according to the brand, which joins a growing list of marketers in turning OOH advertising into an interactive experience.
The Wall of Dreams effort includes murals designed by illustrator Paul Shipper and builds on the company’s recently launched Keep Dreaming campaign, which underscores the company’s commitment to a carbon-neutral future. The new installation begins with information about the company’s electric vertical take-off and landing aircraft (eVTOL) descending from the sky, rotating around in 3D, and then taking off again.
The experience then continues to outline how the company is working to achieve carbon neutrality by 2050, including projects involving algae and new products like Honda’s new 2024 Prologue, the company’s first all-electric SUV. Honda brand ambassadors will be present at each location to guide people through the experience and give away branded bags.
Augmented reality has become a popular tool among marketers looking to spice up their outdoor campaigns. Companies including Tripadvisor, Shake Shack, and Lego have all used AR to bring life to their outdoor advertising campaigns.
This innovative use of augmented reality by Honda aims to engage holiday shoppers with exciting visuals and convey the company’s commitment to a sustainable future. By activating the displays through mobile phones, Honda taps into the growing trend of interactive advertising and invites consumers to be part of the experience.
With nearly 70% of consumers taking action after seeing digital street-level ads, Honda recognizes the power of out-of-home advertising during the busy holiday shopping season. The Wall of Dreams murals, created by renowned illustrator Paul Shipper, serve as a captivating backdrop to Honda’s commitment to achieving net-zero carbon emissions by 2050.
Through the AR experience, shoppers will witness Honda’s electric vertical take-off and landing aircraft (eVTOL) descend from the sky, showcasing the brand’s advancements in sustainable transportation. The interactive display then highlights the company’s efforts in achieving carbon neutrality, featuring projects involving algae and introducing the 2024 Prologue, Honda’s first all-electric SUV.
To guide users through the experience and add a personal touch, Honda brand ambassadors will be present at each location. Furthermore, shoppers will have the opportunity to receive branded bags, further reinforcing Honda’s presence.
Using augmented reality in outdoor campaigns has become a trend embraced by various companies. Tripadvisor, Shake Shack, and Lego are just a few examples of brands utilizing AR to breathe life into their advertising efforts. Honda’s use of this technology not only captures shoppers’ imaginations but also aligns with the growing interest in interactive marketing experiences.
As the holiday season approaches, Honda’s interactive AR murals provide an immersive way for consumers to learn about the brand’s commitment to a sustainable future. By seamlessly integrating technology and art, Honda aims to engage shoppers and inspire them to be part of the journey towards a carbon-neutral future.
In conclusion, Honda’s Wall of Dreams offers an interactive and visually stunning experience for holiday shoppers. By combining augmented reality with their commitment to sustainability, the company hopes to make a lasting impression on consumers and pave the way for a greener future.
