Honda Cars India Ltd. (HCIL) has begun accepting pre-launch bookings for its highly anticipated mid-size SUV, the Honda Elevate. Customers can book the Elevate through authorized Honda dealerships in India or online via Honda’s sales platform, Honda from Home. India will be the first market to launch the Honda Elevate, with sales starting in September 2023.
According to Mr. Yuichi Murata, Director of Marketing and Sales at Honda Cars India Ltd., the Elevate has received an overwhelmingly positive response since its World Premiere in June 2023. The car has been designed to meet the evolving needs and desires of customers, particularly those with active lifestyles and a global mindset.
Developed by the Honda R&D Asia Pacific center in Thailand, the Honda Elevate embodies the concept of Urban Freestyler. It features a 1.5L i-VTEC DOHC petrol engine with VTC, paired with either a 6-speed manual transmission or a Continuously Variable Transmission (CVT). The exterior design of the Elevate reflects boldness and masculinity, with a striking front face, sharp character lines, and a unique rear design. The interior follows a Progressive and Protective concept, offering comfort, functionality, and a safe cabin. It boasts a spacious interior, generous cargo space of 458L, and advanced features such as a high-definition full-color TFT meter cluster, a floating type In-Plane Switching (IPS) High-Definition (HD) touch-screen display audio, and a wireless smartphone charger.
The Honda Elevate also comes equipped with Honda Connect, a connected car experience that allows users to control the car remotely and receive important notifications for enhanced convenience. In terms of safety, the Elevate is equipped with the Advanced Driver Assistance System (ADAS) of Honda SENSING, ACE™ Body Structure, 6 airbags, LaneWatch™ Camera, Vehicle Stability Assist with Agile Handling Assist, Hill Start Assist, Emergency Stop Signal, Multi-Angle Rear-view Camera, Rear Parking Sensors, and ISOFIX compatible Rear Side Seats with Lower Anchorages & Top Tether.
The Elevate offers a range of single-tone and dual-tone color options, including Phoenix Orange Pearl (New Color), Obsidian Blue Pearl, Radiant Red Metallic, Platinum White Pearl, Golden Brown Metallic, Lunar Silver Metallic, and Meteoroid Gray Metallic.
Honda’s commitment to safety is evident in the Elevate’s comprehensive range of active and passive safety technologies. The company adheres to the philosophy of Safety for Everyone, aiming to advance safety for both car occupants and other road users.
In conclusion, the Honda Elevate SUV is poised to make a significant impact in the Indian market. With its appealing design, advanced features, and focus on safety, the Elevate is set to meet the needs and aspirations of customers with active lifestyles. Honda’s decision to launch the Elevate in India during the festive season highlights the importance of the market and reflects the company’s commitment to providing customers with high-quality vehicles.
