Swedish fast fashion giant H&M has withdrawn an advertisement for school clothing that has been accused of sexualizing young girls. The controversial campaign, launched in Australia, featured two girls in school uniforms with the caption Make those heads turn in H&M’s Back to School fashion. Following backlash on social media, H&M has taken down the ad and issued an apology. A spokesperson for the company expressed regret for any offense caused and stated that they would be reviewing their approach to future campaigns. Concerns were raised by users on the Mumsnet parenting website, questioning how such an advertisement could have been approved in the first place. H&M’s decision to withdraw the ad reflects increasing sensitivity to issues surrounding the sexualization of children in advertising. The incident begs the question of how such advertisements are created and approved in the first place, leading to calls for stricter oversight in the industry.
H&M pulls controversial advert for sexualizing young girls in school uniforms, Australia
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