Microsoft’s antitrust case reveals an attempt to sell Bing to Apple, as per unsealed documents from the U.S. Justice Department. Google asserts that Microsoft made repeated efforts to convince Apple to adopt Bing as the default search engine on Safari, but quality concerns hindered the deal. With Google dominating the search engine market and Bing unable to compete, the proposed sale or joint venture with Apple in 2018 did not materialize. Apple’s senior vice president of services criticized Bing’s search quality and monetization strategies compared to Google. The court filings highlight Google’s search engine strength and loyal user base, reinforcing its market supremacy. Despite Google’s pricing strategies, advertisers remain loyal due to the platform’s extensive reach and effectiveness. The document underscores the inherent challenges Bing faces in catching up to Google’s established dominance in the search engine market.
Google Reveals Microsoft’s Bing Offer to Apple in Antitrust Case, US
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