Google is reportedly considering introducing paid AI search features and exploring a subscription model. This potential move represents a significant shift for the tech giant, as it would mark the first time a core Google product could be available behind a paywall. The Financial Times report on April 3 suggested that Google is evaluating incorporating AI-powered search features into its premium subscription services. These services, such as the Gemini AI assistant in Gmail and Docs, currently provide exclusive access to certain features. Despite these changes, the traditional Google search engine will continue to be free for users, with ads accompanying search results. While the exact details of this potential new offering remain unclear, it indicates Google’s exploration of alternative monetization strategies beyond its reliance on advertising revenue. In a competitive landscape focused on AI-driven products, Google’s consideration of new paid search features reflects the evolving nature of the tech industry.
Google Explores Paid AI Search Features in Subscription Model, US
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