Infra.Market, India’s leading tech-enabled construction solutions company, has announced that Indian actress Genelia Deshmukh will be the brand ambassador for their home interiors brand, IVAS. With her charm and relatability, Genelia will bring a youthful appeal to the brand, transforming home interiors into a realm of vibrant dreams. IVAS aims to revolutionize the world of home interiors by offering innovative solutions that combine functionality with aesthetics.
Aaditya Sharda, Co-Founder of Infra.Market, expressed his excitement about the partnership with Genelia Deshmukh, stating that her remarkable achievements and vibrant personality make her a perfect fit for the brand. The collaboration aims to establish a stronger bond with the target audience and enhance IVAS’s brand presence.
Genelia Deshmukh also shared her thoughts on the endorsement, highlighting her deep resonance with IVAS’s futuristic approach in revolutionizing home interiors through technology and customized nuances. She expressed her enthusiasm for joining the Infra.Market family and their vision of bringing dream homes to life.
IVAS, powered by Infra.Market, aims to enhance the home and bring beauty to the journey of home transformation. The brand offers a wide range of premier offerings in fans, lights, tiles, sanitaryware, bath fittings, designer hardware, and even modular kitchen and wardrobes. IVAS is committed to making the home renovation process convenient and delightful.
Infra.Market is India’s fastest-growing unicorn in the construction solutions space, with best-in-class economics and profitability metrics. The company has been profitable since its inception and is currently valued at $2.5 billion. Infra.Market is working towards solving complex issues in the construction and infrastructure sector by utilizing technology and creating a community of manufacturers, dealers, and architects across India. The company aims to bring transparency and efficiency to the sector.
The addition of Genelia Deshmukh as the brand ambassador for IVAS is expected to elevate the brand’s presence and appeal to the younger generation. Her magnetic presence and connection with the audience will expand the horizons of IVAS and strike a chord with the discerning consumer.
This partnership between Infra.Market and Genelia Deshmukh reflects the commitment to delivering excellence and grandeur in home interiors. IVAS aims to create a unique personality and style for homes, making the space a reflection of individuality and personal taste. By combining technology and customized solutions, IVAS is set to transform the home renovation journey into a convenient and delightful experience.
Overall, the collaboration between Infra.Market and Genelia Deshmukh is a significant step towards realizing the vision of IVAS in revolutionizing the world of home interiors. With Genelia’s support, IVAS aims to bring dream homes to life by infusing vibrancy, functionality, and aesthetics into every aspect of home transformation.
