Ubisoft’s director of game subscriptions, Philippe Tremblay, believes that players need to embrace the idea of not owning their games for subscription services to thrive. Tremblay’s comments come amidst a surge in popularity for subscription services like PS Plus and Game Pass, as companies vie for a share of the market.
In an interview with GameIndustry.biz, Tremblay acknowledged that gamers are still accustomed to owning their games and have been slower to transition to subscriptions compared to consumers of other forms of entertainment. However, he emphasized that this shift needs to happen in order for subscription services to grow.
Addressing concerns about game ownership and preservation, Tremblay assured players that their game progress and time investment would not be in vain if they choose not to own a game. You don’t lose what you’ve built in the game or your engagement with the game, he explained. The key, according to Tremblay, is feeling comfortable with the concept of not owning games.
Tremblay’s candidness has ruffled some feathers within the gaming industry, as game companies have been hesitant to openly discuss game ownership in relation to subscription services. However, Tremblay’s belief in the future of subscriptions suggests that Ubisoft is confident in the potential growth of this market.
The debate surrounding game ownership has been an ongoing issue within the gaming industry. While some players value owning physical copies or digital licenses of games, others appreciate the convenience and variety offered by subscription services.
As the industry continues to evolve, it is essential for game companies to listen to player feedback and address concerns about game ownership. Ultimately, the success of subscription services hinges on players’ willingness to embrace the idea of not owning their games.
In conclusion, Ubisoft’s director of game subscriptions, Philippe Tremblay, has emphasized the need for players to become comfortable with not owning games in order for subscription services to thrive. As the debate surrounding game ownership continues, it remains to be seen how players will adapt to the evolving landscape of the gaming industry.
