Google’s video-sharing platform, YouTube, is under scrutiny as four nonprofit organizations have called upon the Federal Trade Commission (FTC) to investigate claims of targeted ads on videos aimed at children. The urgency of the situation demands an immediate inquiry into YouTube’s data and advertising practices, potentially leading to intervention. The concern stems from allegations that YouTube continues to collect data on millions of children, possibly violating the Children’s Online Privacy Protection Act (COPPA) and the FTC Act.
While targeted online advertising is already viewed with suspicion, the thought of specifically targeting children is deeply troubling. Consequently, parents are advised to closely monitor their children’s activities on YouTube. It is important to recognize that the algorithm-driven content recommendations and the potential pitfalls they present are not the only reasons for concern. Though YouTube can be a valuable platform for kids if used appropriately, vigilant supervision is crucial.
