French carmaker DS has announced its integration of ChatGPT, a chatbot developed by OpenAI, into its infotainment system, Iris. This move aims to provide a revolutionary conversational experience for drivers and passengers in DS vehicles. While other car manufacturers, such as Kia, have also explored the use of chatbots in their vehicles, DS is the first European carmaker to integrate ChatGPT into its infotainment system.
The integration of ChatGPT into the DS 3, DS 4, DS 7, and DS 9 vehicles will allow users to enjoy a conversational AI experience onboard. Although the chatbot will not assist with driving operations or vehicle control, it will provide access to useful information and potentially suggest places to visit. DS believes that there is a demand for this conversational feature, and they are offering ChatGPT free of charge for the first six months to 20,000 customers, starting from October 19, 2023.
DS aims to enhance the in-car experience by enabling drivers and passengers to engage in conversations with the AI assistant. While some may find this feature entertaining at first, there are concerns about its long-term appeal. DS acknowledges that the primary value of the chatbot lies in providing access to relevant and helpful information, but the specifics of what this entails remain unclear.
Ultimately, DS’s integration of ChatGPT into its infotainment system represents an attempt to leverage AI technology and provide a more interactive experience for users. Whether drivers and passengers embrace this conversational feature or view it as merely a passing novelty remains to be seen. Nevertheless, DS takes pride in being at the forefront of innovation by being the first European carmaker to integrate ChatGPT into its vehicles. The integration of this AI technology into DS cars may pave the way for further developments in the automotive industry.
