Former Apple PR Executive Joins NBCUniversal for Strategic Communications, US


Updated: 3:50 AM, Tue November 21, 2023

Former Apple PR Executive Joins NBCUniversal for Strategic Communications

Bernadette Simpao, a former Apple public relations and communications executive, has been appointed as the senior vice president of strategic communications at NBCUniversal. In this role, she will be based in New York and will work closely with the strategic communications team for NBCUniversal’s entertainment and direct-to-consumer portfolio.

Simpao’s primary focus will be on Peacock, NBCUniversal’s streaming platform, while also supporting initiatives across various networks such as NBC, Bravo, E!, Oxygen True Crime, SYFY, Universal Kids, and USA Network.

Reporting to Allison Rawlings, executive vice president of strategic communications at NBCUniversal Media Group, Simpao brings a wealth of experience to her new position. Most recently, she led Apple’s global public relations and communications team for the Apple TV app, video and sports businesses, and oversaw key launches like Apple TV+, Apple News+, and Apple One.

Before her tenure with Apple, Simpao served as the vice president of corporate communications at AMC Networks and held various communications roles at Viacom. With such a diverse background, Simpao is well-equipped to handle the challenges of strategic communications in the entertainment industry.

NBCUniversal’s decision to bring Simpao on board highlights their commitment to enhancing their communications and expanding their reach. As the media landscape continues to evolve, it is crucial for organizations to have a strong strategic communications team that can effectively engage with audiences across different platforms.

With Simpao’s expertise and industry knowledge, NBCUniversal is positioned to navigate the increasingly competitive streaming market and promote its diverse entertainment offerings. Her role will be instrumental in ensuring effective communication strategies are in place for Peacock and other networks under NBCUniversal’s portfolio.

This strategic move reflects NBCUniversal’s dedication to its audience and commitment to delivering quality content through various channels. Simpao’s appointment is an investment in strengthening the company’s communications capabilities and fostering innovation, which will ultimately help NBCUniversal thrive in the ever-changing media landscape.

Frequently Asked Questions (FAQs) Related to the Above News

When did Bernadette Simpao join NBCUniversal?

Bernadette Simpao joined NBCUniversal as the Senior Vice President of Strategic Communications recently.

Where will Bernadette Simpao be based in her new role?

Bernadette Simpao will be based in New York for her role at NBCUniversal.

What will Bernadette Simpao's responsibilities encompass?

Bernadette Simpao will work with the strategic communications team for NBCUniversal's entertainment and direct-to-consumer portfolio, with a focus on Peacock and supporting other networks within the company.

What are NBCUniversal's goals in hiring Bernadette Simpao?

NBCUniversal aims to enhance its strategic communications efforts, particularly for its streaming platform Peacock, by bringing in a former Apple executive with extensive experience in the entertainment and media industry.

Who will oversee Bernadette Simpao's role at NBCUniversal?

Allison Rawlings, the Executive Vice President of Strategic Communications at NBCUniversal Media Group, will oversee Bernadette Simpao's role.

What role will the strategic communications team play in NBCUniversal's plans?

The strategic communications team, with Bernadette Simpao's guidance, will play a vital role in strengthening NBCUniversal's brand image, engaging with audiences, and promoting its diverse content offerings.

How does Bernadette Simpao's appointment align with NBCUniversal's goals?

Bernadette Simpao's appointment aligns with NBCUniversal's dedication to effective communication and delivering high-quality entertainment experiences to audiences worldwide.

What is the significance of Bernadette Simpao's industry experience?

Bernadette Simpao's extensive experience in the entertainment and media sector, along with her expertise in strategic planning, will contribute to NBCUniversal's growth and success.

What are NBCUniversal's priorities in the media landscape?

NBCUniversal is focused on expanding its reach through various channels, including its streaming service Peacock, and aims to solidify its position in the highly competitive media landscape.

What are the expectations for Bernadette Simpao's role at NBCUniversal?

Bernadette Simpao is expected to bring valuable insights and perspective to the strategic communications team, leveraging her background in corporate communications and strategic planning.

Please note that the FAQs provided on this page are based on the news article published. While we strive to provide accurate and up-to-date information, it is always recommended to consult relevant authorities or professionals before making any decisions or taking action based on the FAQs or the news article.

Shreya Gupta
Shreya Gupta
Shreya Gupta is an insightful author at The Reportify who dives into the realm of business. With a keen understanding of industry trends, market developments, and entrepreneurship, Shreya brings you the latest news and analysis in the Business She can be reached at for any inquiries or further information.

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