Ford Motor has announced that former Apple executive Peter Stern will join the company as the president of its newly-formed integrated services business. Stern will be responsible for developing and marketing software for Ford’s cars and trucks, with a focus on connected vehicles.
In his previous role at Apple, Stern oversaw the successful launch of Apple TV+, iCloud, and Apple News+. Now, he will report directly to Ford’s CEO Jim Farley and will concentrate on integrating hardware, software, and services across various divisions of the company, including Ford Blue, Model e, and Ford Pro.
The decision to bring in Stern comes as Ford aims to streamline its operations and reduce costs, while placing a greater emphasis on connected vehicles. With the automotive industry shifting towards advanced technologies and digital services, Ford recognizes the importance of enhancing its offerings in this area.
As the president of the integrated services business, Stern will play a crucial role in ensuring that Ford remains competitive and at the forefront of innovation in the industry. By combining his expertise in software development and customer-centric services with Ford’s extensive experience in manufacturing vehicles, the company hopes to create a seamless and connected experience for its customers.
Ford’s move to invest in software and integrated services aligns with the broader trend in the automotive industry, where companies are increasingly focusing on connected and autonomous vehicles. This strategic shift aims to meet the evolving needs of consumers, who are seeking more convenience, connectivity, and personalized experiences in their vehicles.
It is worth noting that Stern’s appointment comes at a time when technological advancements are rapidly transforming the automotive landscape. With the emergence of electric vehicles, autonomous driving capabilities, and advanced connectivity, car manufacturers are exploring new opportunities to enhance the overall driving experience.
By leveraging Stern’s deep understanding of software and services, Ford is positioning itself to capitalize on these emerging trends. The company’s focus on integrating hardware, software, and services will not only enhance the capabilities of its vehicles but also open up new possibilities for future innovation and growth.
As the automotive industry continues to evolve, companies like Ford are making strategic moves to adapt and thrive in the rapidly changing landscape. By bringing in experienced executives like Peter Stern, Ford is strengthening its position in the market and signaling its commitment to embracing digital transformation in the era of connected vehicles. The integration of software and services will undoubtedly shape the future of the automotive industry, and Ford is positioning itself to be a leader in this space.
Overall, Peter Stern’s appointment as the president of Ford’s integrated services business highlights the company’s dedication to leveraging software and services to enhance the driving experience. With Stern’s expertise and Ford’s commitment to innovation, we can expect exciting developments in the realm of connected vehicles in the coming years.
