The FMCG industry in India has witnessed strong growth, with a 12.2% increase in value during the June quarter. This growth has been driven by a surge in consumption, marking the highest growth rate in the past eight quarters. The volume growth of 7.5% surpassed the price growth of 4.4% during the quarter. Rural market growth accelerated to 4% in the June quarter, compared to 0.3% in the March quarter, while urban markets grew at a rate of 10.2% in the June quarter. The softening of India’s inflation rate and decline in food inflation have had a positive impact on the FMCG industry, instilling confidence in consumers and leading to increased spending. The recovery in rural markets is primarily driven by non-food products, and the modern trade sector has experienced significant growth. Focusing on the right assortment and pack sizes of products is important at this stage. The outlook for the FMCG industry in India is hopeful.
FMCG Industry Sees Strong Growth with 12.2% Increase in Value, Driven by Surging Consumption
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