First Bottles of All-Aussie Tequila Hit the Market, Revolutionizing the Industry in Tropical North Queensland, Australia

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After four years of hard work growing the country’s first commercial-scale agave crop, the first bottles of all-Aussie tequila have entered the market.

The agave farm is based in the Whitsundays, and those behind the project say its establishment will help produce more than just alcohol.

Australian agave could be coming to a margarita near you, but it won’t be called tequila.

Agronomist Chris Monsour has been involved with developing the plantation, which began operations in 2020, from the beginning.

It was [almost] exactly four years ago, January 16, 2020, when we first started preparing ground for the initial plantings, Mr Monsour said.

He said the original purpose was to prove that it was possible to grow agave on this scale in tropical north Queensland.

When we first set out on this journey, we wanted to use this farm as a way of basically demonstrating that it can be done, he said.

It had never been done at the sort of scale that this property is now.

Trent Fraser is the chief executive of Australian spirits company Top Shelf International (TSI), which owns the farm.

He said the location at Bowen was chosen because of its similar climatic conditions to Mexico, but that did not mean it was always easy to grow the crop.

You do this to make some mistakes and to work out what some of the experiments don’t realize, so that’s part of the process as well, he said.

But according to Mr Fraser, with over 600,000 plants now in the ground the farm is the largest agave farm outside of its native land in Mexico.

And with the first bottles of spirit produced from this farm now being sold online, he said he was excited to see how Australian growers could benefit from the popularity of tequila.

For us to lead the charge, to accelerate and capitalize on that trend is quite a momentous moment, he said.

Agronomist Chris Monsour said he hoped seeing the success of a project of this scale would inspire other growers to enter the industry.

It could demonstrate to others if they were interested in growing agave commercially that these are the things that we found work for us here, he said.

Over time the learnings that we accumulate here could be applied in other places.

Mr Fraser said to date they have had a lot of inbound inquiries from all over the country.

But he thought growers from Queensland were best placed to help establish a domestic agave industry.

I think it really does love that abundance of sunshine, there’s no better place than Queensland for agave to really thrive, he said.

Although the project proves agave spirit can be produced at a commercial scale out of Australia, the product produced here has one key point of difference from the product out of Mexico.

It cannot be called tequila, said Mr Fraser.

It’s the exact same strain that tequila is made from but because it is an appellation and an origin much like champagne, we can’t call it that.

Regardless of the name, agronomist Mr Monsour said he was glad to have proved that the agave used to make this alcohol could grow well in north Queensland.

He said the species used, blue agave, could see success in similar locations.

But he was excited to see whether other strains of agave, which could be used for purposes like creating biofuels, could be grown elsewhere across the country.

I think north Queensland is good, but there’s other places throughout Australia where this crop, and maybe not specifically blue agave but other species of agave, could be grown for a range of purposes, he said.

It has got massive potential as a source for biofuels.

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Shreya Gupta
Shreya Gupta
Shreya Gupta is an insightful author at The Reportify who dives into the realm of business. With a keen understanding of industry trends, market developments, and entrepreneurship, Shreya brings you the latest news and analysis in the Business She can be reached at shreya@thereportify.com for any inquiries or further information.

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