Fire-Boltt Overtakes Samsung as the Second Leading Smartwatch Brand

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Homegrown Indian smart wearable brand, Fire-Boltt, has ranked second in the global smartwatch market, overtaking industry giants Samsung and Huawei, according to the Counterpoint Report Q1 2023. With a 9% market share, Fire-Boltt is also leading India’s position in the global market. The report solidifies Fire-Boltt’s position as a dominant brand in the space, having been recently declared India’s number one smartwatch player by IDC. The brand entered the smartwatch category just three years ago, and since then, it has registered remarkable growth, taking the industry by storm with a 2000% year-over-year growth and capturing a 24.6% market share in Q1 2022. Combining affordability, quality, and innovative products, Fire-Boltt aims to continue making its mark as a global force to reckon with in the smartwatch category.

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