Future Generali India Insurance Company (FGII) has launched its D.I.Y Health #MakeYourChoice campaign to encourage customers to exercise their ‘power of choice’ and customise their health policy to suit their specific needs. The campaign aims to give consumers the ability to be the architect of their health insurance requirements and is the first of its kind in the industry. The D.I.Y Health #MakeYourChoice campaign includes three 45-second videos, each targeting different segments with relatable slice-of-life situations.
The videos celebrate the power of choice and the flexibility it provides to customers. FGII has created an advertisement that allows insurance agents to add their contact information in the ad, which stars the charismatic Aparshakti Khurana or talented Masaba Gupta. A special microsite has been created that enables agents to create personalised ads in a few simple steps.
FGII’s Chief Marketing Officer, Ruchika Malhan Varma, said that the campaign celebrates the element of choice for customers. The campaign draws parallels between the lives of customers and the most relevant health insurance feature tailored to them. The campaign comprises 17 base features and 20 optional product features to choose from as part of the D.I.Y Health policy.
The three videos within the campaign emphasise the importance of choice. The first showcases a middle-aged confident modern woman embracing her health and fitness priorities, while the second celebrates the choice of a young married couple who have decided to not have children. The third video centres around an accident-prone brother and is a quirky take on understanding that some people are accident-prone, making an accident booster appropriate for them.
Exploring the range of customisable health insurance plans is available on the Future Generali India Insurance Company website. The D.I.Y Health #MakeYourChoice campaign continues to provide consumers with the opportunity to design a policy that suits their individual health needs and maximises the value of their investment. The campaign has been designed to put the power of choice back in the hands of customers, giving them the ability to choose and not just go with the flow.
