The Founder and Group CEO of eTranzact Global Valentine Obi has called on startups and innovators in Africa to develop solutions that will ignite value addition to the economic and social growth of the continent.
Speaking with the media on the sidelines of the recently concluded 3i Africa Summit in Accra, Obi cited the penetration rate of Mobile Money as a prime example of a solution that provides value.
We must build key services around solutions that will add the necessary value for the people who will use them. We must first understand the value of what we are selling or proposing because the moment people see the value, it will be easier for them to adopt these solutions, Obi said.
I have had experiences in the past, particularly in the Northern part of Nigeria, where farmers did not have mobile phones to communicate or gain market access. However, the moment they understood the value of the solution we [eTranzact] were bringing, they did not need further promotion because they could see the real value of how the solution would save them money and improve their livelihood, he added.
Obi emphasized that at eTranzact Global, the focus is on value addition when developing solutions for users.
During the summit, Valentine Obi shared his journey, growth secrets, and challenges as a fintech founder in a session titled ‘Rejection meets persistence, my growth secret.’
The 3i Africa Summit aimed to drive momentum for Africa’s digital finance agenda, fostering conversations and alliances to support the continent’s digital economy and fintech sector while promoting innovative solutions.
The summit was organized by the Bank of Ghana (BoG), Development Bank Ghana (DBG), and the Monetary Authority of Singapore (MAS) through its subsidiary, Elevandi.
