EMotorad, a Pune-headquartered manufacturer of electric cycles, has announced its expansion in India with the opening of two new stores in Delhi and Bengaluru. The launch of these Exclusive Brand Experience centers aims to strengthen the company’s offline presence and enable direct engagement with customers.
The stores will showcase a range of products and accessories for customers to explore and try out. The company projects that this expansion will enable them to reach a sales milestone of 20,000 units from their network of offline stores across India. EMotorad also plans to enter more cities in the country as part of its phased expansion strategy.
The company has identified Tier-2 and Tier-3 markets as having significant growth potential over the next five years. Kunal Gupta, CEO of EMotorad, stated that the exclusive outlets will introduce customers to the exciting world of e-biking in an unprecedented way. The stores will feature augmented reality modules and other innovative features to enhance the customer experience.
Looking ahead, EMotorad plans to equip its centers with Amigo IoT integrations, Arcade arenas, and more, offering customers a comprehensive and interactive experience. This move highlights the company’s commitment to providing cutting-edge technology and embracing the future of e-biking.
The expansion of EMotorad’s presence in India reflects the growing demand for electric cycles and the company’s desire to bring its products closer to its customers. By setting up physical stores, EMotorad aims to establish a stronger connection with consumers and provide them with an opportunity to interact with their products directly.
The company’s focus on Tier-2 and Tier-3 markets is a strategic move to tap into the untapped potential in these regions. With a significant portion of the Indian population residing in smaller cities and towns, EMotorad aims to make e-bikes more accessible and popular across the country.
EMotorad’s expansion plans also align with the Indian government’s push towards electric mobility and the promotion of sustainable transportation solutions. With rising concerns about pollution and increasing fuel prices, electric cycles have emerged as a viable alternative for short-distance commutes.
As EMotorad continues to expand its presence across India, it is evident that the company is making significant strides towards becoming a leader in the electric mobility sector. By investing in offline stores and enhancing the customer experience, EMotorad is poised to cater to the evolving needs of Indian consumers and contribute to the larger goal of building a greener and more sustainable future.
In conclusion, EMotorad’s establishment of two new stores in Delhi and Bengaluru marks a significant step in the company’s expansion plans in India. With a focus on Tier-2 and Tier-3 markets and a commitment to providing an immersive brand experience, EMotorad aims to capture the growing demand for electric cycles and promote sustainable transportation solutions in the country.
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