Elon Musk, the CEO of SpaceX and former owner of PayPal, has unveiled a new black and white X logo to replace Twitter’s iconic blue bird. This move comes as part of a major rebranding of the social media platform, which Musk acquired for $44 billion last year.
On Monday, Musk replaced his own Twitter icon with the new logo—an elegant white X on a black background. He even shared a picture of the design projected on Twitter’s San Francisco headquarters. While the X started appearing at the top of the desktop version of Twitter on Monday, the bird logo still remained dominant on the phone app.
Musk had previously asked his followers for logo ideas and ultimately chose a design he described as minimalist Art Deco. He hinted that the design might still undergo some refinements. In a tweet on Sunday, Musk expressed his intention to bid farewell to the Twitter brand and gradually phase out all bird-related elements.
Interestingly, the X.com web domain—originally belonging to a financial services company founded by Musk in 1999—now redirects users to Twitter.com. This further strengthens the connection between Musk and the rebranding efforts. When asked what tweets would be called once the rebranding is complete, Musk replied that they would be called Xs.
The introduction of the new logo signifies a significant change for Twitter under Musk’s leadership. As a prominent figure in the business and technology world, Musk’s decisions often draw attention and spark discussion. The rebranding process will undoubtedly continue to generate interest and curiosity among Twitter users and industry observers.
It remains to be seen how the new logo will be received by the Twitter community. Rebranding a platform as popular and influential as Twitter is no small feat. However, Musk’s vision and ability to innovate have proven successful in his previous ventures. Time will tell if this change brings about positive outcomes for Twitter and its users.
Overall, Musk’s unveiling of a new black and white X logo marks a significant step in the rebranding efforts for Twitter. The minimalist Art Deco design and the CEO’s personal involvement in the process indicate a fresh direction for the platform. As users continue to adapt to the changes, it will be interesting to see how the X logo becomes an integral part of the Twitter experience.
