Eloelo, India’s leading homegrown live social media platform, has announced a partnership with Zee Media, one of the country’s foremost media and entertainment networks. As part of this collaboration, a new category called ‘Best Eloelo Live Streamer of the Year’ has been introduced at the Zee Newsmaker Awards 2023 to honor and recognize live streamers in India.
With the increasing influence of live streaming in India, Zee Media and Eloelo have taken the initiative to introduce the country’s first dedicated awards category for live streamers. This move not only signifies the mainstream acceptance of live streaming but also highlights Eloelo’s significant role in shaping the landscape of live social entertainment in India.
Nisheeth Pandey, COO of Eloelo, expressed excitement about the partnership, stating that it validates the importance of live streaming and aligns with their vision of making Eloelo the preferred platform for both aspiring and established live streamers. Pandey emphasized the pride they feel for their homegrown creators, who will have the opportunity to showcase their talents alongside well-known industry names. The ‘Best Eloelo Live Streamer of the Year’ category provides a platform for emerging and established creators to connect, share their passions, and build relationships with diverse creators.
One of the key factors that sets Eloelo apart is its commitment to nurturing homegrown talent and providing equal opportunities for creators to thrive. The fact that Eloelo’s creators are not only participating but also being nominated alongside established personalities demonstrates the platform’s dedication to creating a level playing field.
Eloelo has quickly become the platform of choice for creators across India, boasting over 120,000 content creators. Currently, the Eloelo app is ranked among the top 4 in the Entertainment category on the Google Play store in India.
This partnership between Eloelo and Zee Media marks a significant milestone in recognizing the impact and potential of live streaming in India. It not only validates the growing influence of live social media but also acknowledges the immense talent and creativity of Indian live streamers. As the live streaming industry continues to flourish, collaborations like this prove to be pivotal in providing a platform for live streamers to thrive and gain recognition for their contributions.
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