Indian sports nutrition brand Nutrabox has partnered with fitness icon Disha Patani to launch a new digital campaign promoting healthy living. The TV ads convey the theme of #PehchaanKaamSeHotiHai, signifying that Patani makes the right choices for her daily workout supplement and life in general. Nutrabox products are certified by Labdoor USA, Informed Choice UK, Clean Label USA, Cologne List Germany and Trustified India, ensuring they are free of harmful additives, banned substances and contaminations. Nutrabox offers various health and fitness supplements, including protein powders, that support fitness goals.
The brand’s whey protein powder, Nutrabox 100%, is India’s first complete certified whey protein powder and is blended with whey protein concentrate and isolate. It comes in 15 flavours and provides 24 grams of pure whey protein per serving with BCAA, MCTs and DHAs added to it. Nutrabox sells its products exclusively via its mobile app and website to maintain product authenticity and combat product adulteration in the industry. Nutrabox founder, Nihar Desai, expressed his pleasure in having Patani as the brand ambassador.
Nutrabox offers a range of products, which include Nutrabox 100% Whey Protein Powder, Ripped BCAA, and Nutrabox Ripped 100% Whey Isolate, complementary to the partnership with Patani. Anand Oberoi, Ad Film Director, and MD of Oberoi IBC India Pvt. Ltd., acknowledged Patani’s dedication to fitness and youthfulness, making her a good choice for promoting Nutrabox’s products and values among the youth.Â
The partnership aims to promote the value of healthy living and fitness to Patani’s loyal fan base and the general public. Nutrabox hopes to reach out to spread the word on the benefits of healthy living in association with Patani’s strong, positive image.Â
