Dior Opens Fall 2023 Women’s Collection Pop-Ups at Harrods
Luxury fashion brand Dior is making a comeback at Harrods with a series of pop-up shops showcasing their fall 2023 women’s collections designed by Maria Grazia Chiuri. Located on the ground floor, these shops will be open throughout the month of August.
The first pop-up shop takes inspiration from a 1950s scarf designed by Monsieur and features Dior’s iconic Plan de Paris print. The decor resembles a library, with the streets and landmarks of Paris intricately traced on the floor and walls. The facade of the shop displays images of famous Parisian locations such as Rue du Faubourg Saint-Honoré and Dior’s headquarters on 30 Avenue Montaigne. Visitors will be greeted by a large central panel and bookshelves filled with Dior merchandise.
The second pop-up shop is a gift shop adorned with Dior’s delightful Florilegio print. Here, visitors can find a variety of items including D-Bobby bob hats, silk twill shirts, Mizza scarves, and the coveted Dior Book tote.
The third space recreates a cabinet of curiosities and offers a vibrant selection of leather goods, including various designs of the Lady Dior and Lady D-Joy bags in a kaleidoscope of colors.
Harrods and Dior have a longstanding collaboration, often creating special installations during the month of August to entice affluent tourists from the US and the Middle East. One of their notable collaborations was the gingerbread world and immersive experience unveiled in November. This project transformed Dior into the top-selling brand at Harrods and generated over £25 million in sales.
In the summer of 2021, Dior opened a pop-up boutique at Harrods, showcasing the fall 2021 women’s ready-to-wear collection. The boutique featured a custom set by Italian visual artist Marco Lodola, known for his Neo-futuristic style. The Pop art-inspired set incorporated Dior’s signature silhouettes and symbols of the English capital, such as double-decker buses, black cabs, and electric guitars.
With these new pop-ups at Harrods, Dior continues to leave a mark in the world of luxury fashion. Fashion enthusiasts and Dior fans can immerse themselves in the brand’s creative vision while exploring their latest collections in a unique and captivating environment.
In conclusion, Dior’s fall 2023 women’s collection pop-ups at Harrods offer an exciting opportunity for fashion lovers to experience the brand’s latest designs in a beautifully curated setting. The collaboration between Dior and Harrods has consistently resulted in extraordinary installations that attract visitors from all over the world. The success of their past collaborations demonstrates the allure of combining art, fashion, and luxury retail, creating memorable experiences for customers. So, if you find yourself in London this August, make sure to visit Harrods and discover the enchanting world of Dior.
