Denmark’s rising stars: 10 innovative startups you must keep an eye on in 2024 and beyond!
Denmark has emerged as a notable centre for innovation and entrepreneurship within Scandinavia, boasting a dynamic startup ecosystem that defies its small population size. Noteworthy unicorns such as Pleo, Trustpilot, and Zendesk have showcased the country’s ability to nurture successful ventures.
In 2023, Denmark’s health tech startups showcased the country’s commitment to technological progress by securing a record $835 million in 56 funding rounds, particularly in leading sectors like Healthtech, Enterprise Software, and Fintech. This achievement aligns with Denmark’s recognition as an innovation leader by the European Commission, bolstered by its digital capabilities and strategic position in Copenhagen, which connects to a market of over a hundred million consumers. The startup landscape in Denmark is further enhanced by diverse funding sources, including public initiatives like Innovation Fund Denmark and The Danish Growth Fund, reflecting a robust support system for innovation and growth in key technological areas.
As we step into 2024, we have undertaken the task of diving deep into Denmark’s vibrant startup ecosystem to curate a list of 10 promising startups founded since 2022 that are poised to make significant strides. These startups not only exemplify the diversity and depth of the country’s entrepreneurial landscape but also reinforce its standing in the global innovation sphere.
Flatpay: Herlev-based Flatpay, is a leading player in the payment solutions industry, with a focus on transparency. They simplify card payments for small and medium-sized merchants through an innovative pricing model that eliminates hidden costs. Founded in 2022, they have secured €18.5 million in funding.
Holdbar: Founded in 2022, Holdbar is a Copenhagen-based platform for tour hosts to manage and sell experiences. Trusted by a diverse range of entities, such as guided tour companies, breweries, distilleries, food markets, and wine stores, they have raised €1 million in funding.
Humani: Founded in 2022, Humani offers accessible, timely, and personalised coaching through an interpretation engine seamlessly integrated with communication tools. They aim to empower individuals, nurture enriched relationships, and foster global unity and understanding. They have raised €2 million in funding.
Jabbr: Copenhagen-based tech start-up, Jabbr aims to shape the future of combat sports. Founded in 2022, Jabbr developed DeepStrike, the world’s first Computer Vision AI tailored for combat sports. So far, they have raised €685K in funding, with the mission to democratise video production.
Lun Energy: Copenhagen’s Lun Energy targets home heating’s carbon emissions. Founded in 2022, they have secured €11 million to develop an OS for tradespeople in Europe’s energy renovation sector.
Magic Feedback: Founded in 2023, Magic Feedback offers an innovative solution for unifying and categorising user feedback through AI. Headquartered in Copenhagen, they intend to facilitate faster and more informed product decisions. So far, they have secured €1.2 million.
Marts.io: Copenhagen-based Marts.io positions itself as the Operating System for IT Management. Founded in 2022, Marts.io has raised €1.75 million, focusing on making IT efficient and sustainable.
Perfection: Copenhagen-based Perfection is a versatile digital experience platform offering content editing, AI-powered improvements, collaboration tools, and more. Founded in 2022, they streamline website management. So far, they have raised €1 million enhancing efficiency and user experience.
Rig.dev: Aarhus-based Rig.dev specializes in providing an application platform tailored for Kubernetes. Founded in 2023, they have raised €2 million aiming to enhance the efficiency and ease of working with Kubernetes.
Virtuall: Founded in 2022, Virtuall is a pioneering force in transforming fashion through one-click product distribution to virtual channels. Based in Copenhagen, they have raised €829K.
These Danish startups represent a wave of innovation in various industries, from fintech and tourism to combat sports and IT management. Through their groundbreaking ideas and drive for success, they have already secured significant funding, proving their potential to disrupt and revolutionize their respective fields.
Denmark’s commitment to supporting entrepreneurial growth and technological advancement will likely continue to propel these startups forward, fostering even more success stories in the coming years. As the world keeps an eye on Denmark’s innovative ecosystem, these 10 startups have the potential to make a lasting impact not only in Denmark but also globally.
It is clear that Denmark’s small but mighty startup scene is a force to be reckoned with. Keep an eye on these rising stars as they navigate the uncharted waters of innovation and entrepreneurship, shaping the future of their industries and solidifying Denmark’s reputation as an innovation hub.
