B2B e-commerce firm DealShare plans to invest Rs 1,000 crores over the next five years to help its MSME partners scale up their businesses. DealShare will primarily make investments in six states, namely Uttar Pradesh, Rajasthan, Haryana, Himachal Pradesh, Gujarat, and Maharashtra.
We provide MSME partners support in terms of order volume, but also in research and development of their product. We will invest in the inventory that MSME partners will make. This will give them the confidence to increase capacity and invest back. Rs 1,000 crore will be spent within the next five years, said Dealshare founder and CO-CEO Sourjyendu Medda.
DealShare’s core e-commerce portfolio sources goods and products from 500 indigenous brands, which account for nearly 70% of its product offerings. The company supplies products to grocery stores in small towns and cities.
Medda said that DealShare procures directly from product makers and markets them across markets, which helps in lowering the cost of various items. To help MSME partners scale up their businesses, the company is doubling its senior managers’ team that can sit with them and offer guidance.
Medda acknowledged that the problem with the mass market is not about choices, but it is affordability. He said that the company is working with local and regional brands, as well as adding private labels to increase affordability in inflationary situations.
While the masses in the mid to lower-income segment are being impacted by inflation, Medda said DealShare is trying to make products affordable for them by procuring directly from product makers and passing on the cost benefits to customers.
In conclusion, DealShare is investing in MSME partners to help them scale up their business and increase their confidence to invest back. The company is committed to making products affordable for all, especially amidst inflation and challenging economic conditions.
