Congress released an animated video on Tuesday titled Mohabbat Ki Dukaan, sparking an online battle for the 2024 general elections. The video portrays the ruling Bharatiya Janata Party (BJP) as pitting one section of society against the other using divisive tactics. Meanwhile, the video depicts Congress leader Rahul Gandhi as promoting unity through his cross-country Bharat Jodo Yatra.
The 1:43-minute video, posted on the Congress’ official Twitter handle, shows an animated character of Prime Minister Narendra Modi driving a chariot, with democracy, media, and bureaucracy enchained on top of the vehicle. Afterward, Rahul Gandhi takes down a nafrat ka bazaar and replaces it with a mohabbat ki dukaan.
This release by Congress comes months after the BJP’s short animated video that shows Prime Minister Modi marching ahead in his mission to serve various sections of society and steadily steering India towards its goal of becoming a five-trillion-dollar economy.
The animated political videos seek to gain the public’s attention and generate support for the upcoming general elections. The Congress video takes a dig at the BJP-led government’s policies and promises to create a more harmonious society and eradicate hate.
This video release highlights the early beginnings of the campaigning for the 2024 general elections and the increasing utilization of digital and social media platforms for political campaigning. The party’s political ideologies and strategies will undoubtedly play a major role in these videos’ success along with the overall popularity of the parties in the country.
The video has generated buzz online and triggered a competition of ideas between the two political parties. The BJP or any other political party has not yet responded to release, but it is expected that they too will release their animated videos in due course.
The fight is not just for political power but also for social and cultural directions in the country. The forthcoming joust is now more apparent than ever, and political parties are using all the tools up for grabs to persuade the public of their ideas and agendas.
