Choice, a B2B SaaS platform for restaurants, raised €2.3 million in a new investment round. J&T Ventures, a Prague-based venture capital fund, became the lead investor of the current Late-Seed round. Previous investors, Reflex Capital and Presto Ventures, also joined the investment round. The total funding of the startup is valued at $4.1 million.
The funding will be used to scale the service to four new markets in Central and Eastern Europe and to continue growing in the existing strong markets – namely Poland, Czechia, Slovakia, Estonia, Latvia, and Ukraine. Over the past year, the company has grown 300% and currently operates in eight countries.
Choice is an online B2B subscription-based service that allows any restaurant to create a website and set up all necessary restaurant-related business tools on a single platform. The platform can be easily integrated with popular POS systems and marketplaces such as Wolt, Bolt, Glovo, Foodora, and Uber Eats.
We’re happy to continue supporting Choice, as we see their exponential growth and tremendous potential, commented Ondrej Fryc, Managing partner of Reflex Capital.
