European Professional Club Rugby (EPCR), the governing body of the Champions Cup, has revealed that it is in “advanced discussions” to extend its partnership with Heineken as the sponsors of the prestigious event. The brewing company has been associated with the tournament since 1995.
EPCR has praised Heineken for supporting the competition for the past 28 years and is eager to continue the relationship for many years to come. Specialists in sports media, the Rugby Paper suggested that Heineken may be considering ending their sponsorship. However, EPCR has confirmed that the negotiations are in their final stages and that the outlook is positive.
The Champions Cup is one of the most highly anticipated annual rugby tournaments, contested by the top club teams from six European nations. The winners of the competition earn the title of European rugby champions. The tournament has been sponsored by Heineken for many years, with the brewery’s branding prominent throughout venues, on TV broadcasts, and online.
Speaking on the news that the Champions Cup sponsorship deal with Heineken is close to being renewed, European rugby fans have expressed their delight. Fans believe the partnership helps to elevate the status, exposure, and value of the competition. In addition to Heineken’s physical branding presence at the games, the company has utilized their sponsorship to launch innovative marketing campaigns that target rugby fans around the world.
Fans of the tournament will be eagerly anticipating further details of the sponsorship renewal.
