The 2024 Cooler Runnings event, hosted by Canyon Coolers, was a thrilling evening of racing and camaraderie, all in the name of a good cause. Taking place in Flagstaff, Arizona, on February 13, 2024, the event raised over $20,000 for the Flagstaff Family Food Center: Food Bank and Kitchen.
The annual Cooler Runnings event, conceived by Jason Costello, founder and CEO of Canyon Coolers, has become a much-anticipated tradition in Flagstaff. Since its inception in 2021, the event challenges participants to transform Canyon Coolers into makeshift bobsleds and race them down snow-covered hills. This year, more than 30 teams braved the elements and showcased their creativity and competitive spirit.
The 2024 Cooler Runnings event attracted professional bobsledders Macy Tarlton and Riley Tejcek, who served as judges and signed autographs for the enthusiastic crowd. The US Women’s Olympic Bobsled Team members are currently fundraising for their own Olympic pursuits, and the event offered a unique opportunity to connect with fans and share their passion for the sport.
As women’s bobsledding continues to grow, events like Cooler Runnings aim to create more opportunities for women in the sport. With fewer chances for women compared to men, the event encourages participation and raises awareness about the need for equality in the world of bobsledding.
In conclusion, the 2024 Cooler Runnings event was an overwhelming success, combining fun, competition, and philanthropy. With the support of participants, spectators, and special guests like Tarlton and Tejcek, the event raised much-needed funds for the Flagstaff Family Food Center and reinforced the importance of empowering women in sports.
