Brian Norris, a seasoned media industry leader with over 25 years of experience, has been appointed as the new chief revenue officer of The E.W. Scripps Company. With an impressive track record of driving television revenue and developing multiplatform advertising strategies, Norris is set to bring his expertise to Scripps starting August 28.
Norris joins Scripps from NBCUniversal, where he most recently served as senior vice president of the SMB growth division, leading the sales team responsible for helping small and medium-sized businesses scale beyond social media. Prior to that, he played a crucial role in building NBCUniversal’s business development and sales team dedicated to the direct-to-consumer and mid-market category.
Before his time at NBCUniversal, Norris held key positions in media sales for DISH Network and Sling TV, where he contributed to the launch of DISH Media Sales’ flagship office in New York. Earlier in his career, he gained valuable experience in sales roles with Viacom and Lifetime Entertainment Services.
Lisa Knutson, Scripps’ chief operating officer, highlighted Norris’ expertise in driving revenue across linear, addressable, and digital media, as well as his understanding of advanced advertising models and performance media. She emphasized his commitment to developing diverse and high-performing teams, making him an ideal leader to advance Scripps’ revenue strategy and expand its share of advertising revenue in local, national, and CTV marketplaces.
In addition to his extensive industry experience, Norris is also an adjunct professor at Fordham University’s Gabelli School of Business in New York and serves on the Dean’s Advisory Council for The College of Fine Arts and Communication at Towson University.
Expressing his excitement about joining Scripps, Norris praised the company’s entrepreneurial spirit and its ability to adapt to the evolving needs of media consumers. He aims to capitalize on industry disruption to better serve advertisers and engage consumers across Scripps’ portfolio of media brands and advertising platforms.
Norris is actively involved in the media industry beyond his professional career. He currently serves as the vice chairman of the board of the International Radio and Television Society Foundation, a nonprofit dedicated to building future leaders and promoting diversity. Additionally, he volunteers his time as an advisory board member for the nonprofit GuiDANCE Autism.
The E.W. Scripps Company, with its focus on creating a better-informed world, is one of the largest local TV broadcasters in the United States. Operating a portfolio of 61 stations across 41 markets, Scripps provides communities with quality and objective local journalism. Scripps Networks also reaches a wide audience through national news outlets such as Court TV and Scripps News, as well as popular entertainment brands including ION, Bounce, Defy TV, Grit, ION Mystery, and Laff. As the nation’s largest holder of broadcast spectrum, Scripps runs an award-winning investigative reporting newsroom in Washington, D.C., and has long been connected to the Scripps National Spelling Bee. Guided by the motto Give light and the people will find their own way, Scripps continues to serve its audience with dedication and innovation.
