Birkenstock, the renowned footwear brand known for its unique footbed and commitment to nature-inspired walking experiences, is all set to make a creative statement in India. Teaming up with fashion designers Shivan & Narresh, Birkenstock will showcase their latest collection, Grounded in Nature, at the upcoming season of Lakmé India Fashion Week in partnership with FDCI.
Birkenstock has successfully transitioned from being a functional necessity to a coveted fashion statement, making its mark on the global catwalks. In collaboration with Shivan & Narresh, India’s first luxury holiday brand known for their bold and sophisticated style, this showcase promises to be a fusion of elegance and ease.
The presentation, Grounded in Nature, will feature a curated assortment of Birkenstock’s iconic silhouettes, reimagined in fresh materials, colors, and textures. These will be paired with Shivan & Narresh’s ready-to-wear collection, called the Suomi Series, which draws inspiration from the designers’ recent trip to Finland.
During their travels, Shivan & Narresh immersed themselves in Finnish culture, leading to the creation of three iconic prints: Saun, Leviland, and Aurorays. The collaboration with Birkenstock allows these prints to seamlessly blend with their footwear designs, resulting in a fashion statement that captures the essence of holiday and resort-wear.
Speaking about the collaboration, Birkenstock CEO Oliver Reichert expressed his excitement and highlighted the brand’s focus on timelessness, craftsmanship, and quality. He emphasized how both Birkenstock and Shivan & Narresh share a common admiration for excellence and effortless style.
Shivan Bhatiya, Head Designer, and Narresh Kukreja, Creative Director of Shivan & Narresh, explained the inspiration behind their Suomi Series collection. They drew inspiration from the beauty of Nordic nature, including captivating Scandinavian landscapes, the mesmerizing Northern Lights, and the Finnish Sauna Culture. The designers are thrilled to collaborate with Birkenstock, as they believe that both brands share a like-minded synergy and deep connection to nature.
Together, Birkenstock and Shivan & Narresh aim to immerse the audience in the sensory richness of Nordic culture, combining opulent comfort and functionality with their visually-immersive, maximalist design universe.
The upcoming presentation at Lakmé India Fashion Week X FDCI will mark an important brand moment for Birkenstock in India, solidifying its position as a powerhouse of understated and effortless style. The showcase will undoubtedly captivate fashion enthusiasts and highlight the creative possibilities that arise when iconic brands like Birkenstock and Shivan & Narresh come together.
In conclusion, Birkenstock’s collaboration with Shivan & Narresh at Lakmé India Fashion Week X FDCI is set to leave a unique footprint in the fashion world. The collection, Grounded in Nature, will showcase innovative designs that combine Birkenstock’s timeless silhouettes with Shivan & Narresh’s signature prints, creating a fusion of elegance, comfort, and nature-inspired style. Fashion enthusiasts eagerly anticipate this collaboration, which promises to redefine holiday and resort-wear fashion.
