Bigg Boss OTT Breaks Records with 4 Billion Minutes of Watch Time
Bigg Boss OTT, the popular reality show hosted by Salman Khan, has made waves in the digital world, recording a staggering 4 billion minutes of watch time within just 15 days. The current season of Bigg Boss OTT, presented by Vimal Elaichi and powered by Too Yumm, has also attracted special partners such as Vicco Vajradanti Sugar Free Paste, Paytm, Silver Coin Chakki Atta, Lenskart, and Ching’s Schezwan Chutney, among other renowned brands.
In a bid to captivate new customers and engage loyal fans, broadcasters are increasingly exploring spin-offs or alternative versions of their popular TV shows on over-the-top (OTT) platforms. Disney+ Hotstar, for example, has premiered Star network’s celebrity talk show Koffee With Karan and is streaming a spin-off of its beloved soap opera Anupamaa titled Namaste America, which takes the protagonist 20 years back in time.
The success of shows like Qubool Hai 2.0 on ZEE5, a sequel to Zee’s 2012 serial, and Bigg Boss OTT on Voot in 2021 has inspired TV channels to leverage their most popular shows online. Media analysts attribute a significant part of this trend to the increasing number of women turning to online content. However, providing high-quality content on the web can lead to doubled content costs due to the demand for exceptional production value.
These shows have already become highly popular franchises on television, and with the surge in streaming consumption, there is an opportunity to expand them into the digital realm. Unlike television, where shows are limited by episode duration, OTT platforms offer scope for heightened experiences through exclusive shoulder content, which involves showcasing highlights or shorter clips from the show.
The shift to OTT platforms allows broadcasters to deliver their content to a wider audience, providing viewers with more options and flexibility in consuming their favorite shows. Furthermore, OTT platforms enable broadcasters to experiment with unique narratives and storytelling techniques, attracting and captivating audiences in new ways.
Media experts believe that this growing trend of taking popular TV shows to OTT platforms not only offers broadcasters a new revenue stream but also enhances the overall viewing experience for the audience. Additionally, advertising partnerships with prominent brands further contribute to the financial success of these digital ventures.
While this digital transformation opens up exciting avenues for TV shows, it also introduces challenges for broadcasters. They must navigate the intricacies of producing content for the web, ensuring it is tailored to suit online consumption habits and preferences. By carefully analyzing the viewership data and feedback from online audiences, broadcasters can make informed decisions about future programming, tailoring their content to resonate with the evolving tastes of digital viewers.
In conclusion, the tremendous success of Bigg Boss OTT, along with other popular TV shows exploring OTT platforms, demonstrates the immense potential of taking established franchises online. With the rise of streaming and the changing viewing habits of audiences, this trend is set to become even more prevalent. For TV channels, adapting to this digital landscape offers new opportunities to expand their reach, engage viewers, and create compelling content that resonates across platforms.
