Beloved Music Industry Executive and ‘Black Godfather’, Clarence Avant, Passes Away at 92
Clarence Avant, the renowned former Motown chairman who was affectionately known as the Black Godfather of music, sports, politics, and entertainment, has passed away at the age of 92. His son, Alex Avant, daughter Nicole Avant, and son-in-law Ted Sarandos announced his peaceful passing at his Los Angeles home on Sunday, August 13, 2023.
Clarence Avant was revered for his groundbreaking business leadership and played a pivotal role in shaping and advancing Black American culture in the entertainment industry. Originally from Greensboro, North Carolina, Avant relocated to Los Angeles in the late 1960s, where he cemented himself as a pillar of influence and mentorship.
During his illustrious career, Avant held various roles, including manager, label owner, concert organizer, event producer, political fundraiser, and mentor. He possessed an extraordinary ability to connect people, open doors, and provide countless opportunities for musicians, actors, and politicians. Avant’s impact resonated across diverse fields, and he was known for his unwavering support of artists and trailblazers.
Some of Avant’s notable accomplishments include managing legendary performers Sarah Vaughan and Jimmy Smith, brokering the sale of Stax Records in the 1960s, discovering and signing the talented Bill Withers through his own record company, Sussex Records, in the 1970s, and purchasing KAGB-FM, making it the sole Black-owned FM radio station in Los Angeles at the time.
Avant’s influence extended beyond the music industry. In the 1980s, he co-promoted Michael Jackson’s first solo world tour and mentored iconic figures like Muhammad Ali, securing a variety special for him on ABC. Additionally, he played a pivotal role in building the Freedom National Bank of Harlem for baseball pioneer Jackie Robinson. Avant also served as Motown’s chairman of the board in the 1990s following its sale to PolyGram.
The impact of Clarence Avant’s work was widely acknowledged, with the Rock & Roll Hall of Fame honoring him as their 2021 inductee. Described as cool, savvy, confident, and fearless, Avant was known for making the seemingly impossible possible.
The Black Godfather’s legacy lives on through his loving family and a vast network of friends and associates who have changed the world and will continue to do so for generations to come. Avant’s groundbreaking contributions shaped the entertainment landscape and his mentorship has inspired countless individuals.
Avant’s remarkable life and legacy are also explored in the documentary film The Black Godfather, directed by Reginald Hudlin and produced by his daughter, Nicole Avant. The film features interviews with acclaimed figures such as Snoop Dogg, Jamie Foxx, Ludacris, and former Presidents Barack Obama and Bill Clinton. It offers an intimate look into the life of this influential music executive, showcasing his role as a mentor and go-to figure in music, film, TV, and politics.
Clarence Avant’s passing comes almost two years after the tragic death of his wife, philanthropist Jacqueline Avant, who was fatally shot by an intruder in their Beverly Hills home in December 2021.
Clarence Avant’s lasting impact on the entertainment industry and his commitment to advancing Black American culture will continue to inspire and shape future generations. His pioneering spirit, remarkable achievements, and unwavering dedication to fostering talent and creating opportunities have left an indelible mark on the world. The legacy of the Black Godfather will undoubtedly endure for years to come.
